A nice family sitting down for dinner. Cute kids. Yummy food. Milk. Ahhh... Don't you just want to jump right into that advertisement, take a seat, and eat with them? I sure do.
The creators of this ad play on our heartstrings in order to make us want to buy some delicious Stouffers lasagna. They used one of the techniques described in the New York Time article: they are making the home seem more fun. Who needs to go out to eat at an expensive restaurant when you can just pop some lasagna into the oven and enjoy marvelous family time? If "every family dinner is a story waiting to happen," then every family dinner is a chance to make memories and and a great time, even at half the cost.
But the advertisers don't want to let us forget that every family dinner requires something to dine on. They are reminding us that staying in for dinner can be just as fun (especially if you have a fairy child) and that we can always turn to Stouffers for a delicious center to the family dinner.
Wonderful example and a great analysis. I do love their caption of the "great story."
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